Digital ads
Chokwe Pitchford for state representative
August 1, 2020 - November 3, 2020
Starting in August 2020, I began volunteering for a state house race in Michigan through Tech for Campaigns. I have a strong desire to use my design skills to create positive change. To that end, I found an inspiring campaign to work on to help flip the Michigan state legislature. I’ll be working on this campaign through the November 2020 election, check back in to see what else I create. And don’t forget to vote (before) November 3!
Social Media Ads
GIFs
This ad was the last uploaded. Our first “texting gif” was incredibly high performing, so we rolled out a follow up a week before the election.
Above: Ad highlighting the difference in where opponents money comes from, for the last 2 weeks before election day
Below: GOTV ads to run in the final 2 weeks before the election
This ad went live on social media 3 weeks before election day
This was a low resolution image we received from the candidate, but we made it work in a comparison piece. Posted 4 weeks before Election Day.
The goal of this ad was to contrast the candidates and promote mask wearing
As high-profile endorsement ads roll in, I used a simple template to make them more engaging.
Hero Ads
Introducing first time candidate Chokwe Pitchford to his district. This was the top performing ad of our first week, geared towards like-minded individuals. More ads used below.
Issue Ads
Vote Ads
These have not run yet and are mockups I am working off of.
Endorsement Ads
These are starting options to work with as endorsements come in.
