Podcast creative
In fall of 2023, my company launched a marketing podcast. This podcast interviews marketing execs, startup leaders, entrepreneurs, and other smart marketing and pr people. I was tasked with creating a logo and brand for the “FiredUp!” podcast. After that was established, I worked with a developer to add a podcast section to our site. I designed and continue to update the section weekly as we publish new podcast episodes. I designed assets to be used for each episode - episode art, web header, and an extra social graphic or two (usually a quote). After a few weeks of podcast episodes, I began delegating the asset creation to a junior designer, who uses my templates to create consistent branded graphics each week.
Check out the podcast
Logo & Brand
Social / Web Assets
Process
Many iterations were made before landing on the final logo above. Below is a sampling: